Project information

Third Floor Gallery 2011 programme

As the only photography gallery in Cardiff we serve the dual purpose of engaging the public and providing a unique educative tool. South Wales has a strong tradition in photography, with a dozen courses in universities and colleges. Our duty is to bring internationally renowned exhibitions.

January 2011 - January 2012

Charity information: Third Floor Gallery

Third Floor Gallery logo
  • Need


    Access to photographic exhibitions is currently difficult, with a high demand from the public but few venues to see the work, most of which share a number of different art forms. In the whole of South Wales there is one gallery dedicated to photography, while demand is so high that visitors come regularly from as far as Herefordshire, Bristol or Swansea. At the same time, photographers who are at the beginning of their careers are alienated and lack venues.


    We provide the second photography gallery for South Wales, based in Cardiff and dedicated to a different programme. Our priority is to provide exhibitions by internationally renowned photographers and to keep these accessible and understandable for the public. In this sense we shun academicism.
    We currently look for funds to run 10 exhibitions over 12 months in Cardiff Bay. This will also mantain the educational programme of the gallery consisting of talks, public slideshows and workshops.

  • Aims

    Aim 1

    2011 programme of exhibitions


    » Produce and show 10 exhibitions during the year. This includes producing all the materials, openings, publicity, media, etc.

    What success will look like

    Success will be to have 6000 visitors during the year, at least six strongly positive reviews in the press, and acclaim by both media (2+ monthly features) and visitors.

    Aim 2

    2011 programme of events


    » Run 12 public slideshows in which local photographers and enthusiasts can display and discuss their work.
    » Stage a series of talks by established photographers on different topics. This includes talks separate of openings by most exhibited artists.
    » Create intensive photography workshops, each with a duration of two to five days. We currently have two of these planned for the 1st half of 2011.

    What success will look like

    Success will be to involve at least 400 visitors in the programme of events and have positive feedback from those taking part in the workshops.

    Aim 3

    2011 open submission competition based exhibition


    » To produce a an exhibition highlighting the work of 2 or 3 photographers based on a selection from submitted work. This helps to show emerging work.
    » To promote the work exhibited, and fully produce it so there is absolutely no cost to those exhibiting.

    What success will look like

    Success will be to have more than 100 projects submitted to the exhibition, and at least 5 regional or national media features about the exhibited photographers.

  • Impact


    We expect to bring noticeable change to the access to photography in Cardiff, with a 100% increase in the number of photography exhibitions by internationally acclaimed photographers. We also expect to prove that the existence of the gallery makes a difference in the working methods of regional photographers and students by exposing them to more diverse photography. This can be measured by their, and their teachers', feedback.


    Our main risk is to run out of money to pay the lease. This far we have always managed by having a last squeeze at our donors, and when needed, the trustees have put from their own pockets. The second risk is to not have any funds to produce exhibitions, which we have luckily avoided this far by a very fruitful collaboration with a regional university.


    If anybody requests information sent directly to them, we can update you monthly by email. You can also see how the gallery is performing by visiting our facebook page. In the future we expect our accounts to be publicly available in more detail than needed by the Charity Commission.

  • Budget

    Budget - Project Cost: £10,800

    Loading graph....
      Amount Heading Description
      £6,000 Lease Lease of the gallery space.
      £2,000 Utilities Electricity, water and gas.
      £1,000 Materials General materials (paint, etc.)
      £800 Publicity Publicity materials & advertising
      £1,000 Productiion Other exhibition production costs
  • Background


    We're located between Butetown and the recently developed Cardiff Bay, in Cardiff. The gallery is located on the loft of a XIXth century building with public access on Bute Street. The next street falls within the area of Butetown 02, which is the most deprived area in Cardiff and second most deprived in Wales according to the 2008 Wales Index of Multiple Deprivation.


    The gallery falls within what until the 1960's was Tiger Bay, which has been developed into Butetown, the most deprived area of Cardiff. However, this is an area of large wealth contrasts, and the more recent development of Cardiff Bay (2000's) ranks half way through the MDI.

    Our visitors come from a large area, with many living locally in Butetown, but an even larger extent coming from the rest of Cardiff and neighbouring cities. People engaging in events tend to be more local.

  • Why Us?

    Why Us?

    Because, as Magnum Photographer Chris Steele-Perkins stated it, we DO give a damn. We're not interested in progressing through a career as gallerists to other venues, but to run the best possible gallery right here and right now. We put a lot of passion in this endeavour, and at the same time we do everything we can to engage the public. As we are very limited in terms of funds, we also manage all this at ridiculously low cost.

    Read more about the Charity running this project.


    Joni Karanka

    As one of the trustees, Joni has a track record of organizing exhibitions worldwide at low cost. He also regularly writes about the subject.

    Bartosz Nowicki

    Another of the trustees, Bartosz graduated recently in photography, and combines a keen eye for photography with unlimited passion for the subject.

    Maciej Dakowicz

    The last of the trustees, he is a documentary photographer of international renown. He combines his work with strong commitment for the gallery.