Project information

Dorothy’s Dream, The Rowans Hospice At Home Appeal

To raise £1m to give people choice at the end of life by establishing a Hospice at Home Service. This is through recruiting a team of experienced nurses who will support the patient as well as their families and carers at home (wherever that may be) and be on hand 24/7 during those last few days.

October 2010 - September 2011

Charity information: Rowans Hospice

Rowans Hospice logo
  • Need


    Most people in their final days of life would choose to die peacefully and with dignity in the comfort of their own home which is currently not an option to everyone in our area. Furthermore, we know how many carers suffer stress, anxiety and exhaustion when faced with the practical and emotional components of care-giving and how further community support would help reduce these feelings and prevent acute hospital admission for these people at the end of their life.


    By raising £1m we will be able to establish a specialised nursing care service throughout our catchment area to commence in April 2011. Working in partnership with other agencies, we will be available 24 hours a day, 365 days per year to give support to people who would otherwise be unable to stay at home surrounded by people who are important to them when it matters most. Through this service, our presence will be increased within the community thus generating awareness and additional funding.

  • Aims

    Aim 1

    To raise £1 million to set up The Rowans Hospice At Home Service


    » We will develop relationship with local Media to increase public awareness and engage with the wider audience. Aiming for daily coverage of the appeal
    » An Appeal letter distributed to 220,000 households within our catchment area to raise awareness and call for action to support the appeal
    » To develop a programme of organised events for individual and mass participation to generate new funds and not to diminish current income streams
    » Engage with the general public ensuring regular update to encourage support/donations and work with corporate partners to build long term relationship

    What success will look like

    Success will be demonstrated by raising the necessary funds and achieving our £1m target for the Dorothy's Dream Appeal

    Aim 2

    To promote the proposed Hospice At Home Service throughout the Hospice’s catchment area


    » We will network with local GPs and other Health and Social Care professionals to ensure the appeal and proposed service is widely known and understood
    » By using localised publications to run editorial, we can ensure information is disseminated to all geographical areas within our catchment
    » Through the appeal, ensuring that the community at large is aware of the aims & benefits of the proposed service eg who it is for and how to access it
    » Delivering presentations to corporate and other organisations to ensure clear understanding of the proposed service and why the should become involved

    What success will look like

    Success will be achieved through commitment to raising awareness, sharing our vision and enusring channels of communication remain open

    Aim 3

    To implement the service


    » We will three recruit teams of nurses, to be based at the Hospice, who will support three geographical areas within our catchment
    » Develop a structure for working in partnership with other agencies in our area, so as to provide a seamless specialised service in the community
    » Develop policies for working practice to safeguard nurses and patients and ensure an equitable service throughout our catchment

    What success will look like

    Success will be demonstrated upon the recuitment of our three teams and the service commencing enabling people to choose their preferred place of death

  • Impact


    The implementation of this service will have an impact on our local community, patients, families, carers and other health professionals with whom we will partner. The Rowans Hospice currently supports 400 in-patients annually, the success of our Hospice At Home Service will be demonstrated through supporting an additional 365 patients and their families each year. This will avoid acute hospital admission which would have been inevitable in some cases.


    As The Rowans Hospice is primarily dependent on the local community for financial support, the economic downturn could have a tangible effect on our fundraising initiative and achieving our target. In terms of the risk, the Government funding for specialist palliative care could have an impact on the future of this project but how is currently unknown. We have been considering this project for some time as there is a definite need and have decided the need outweighs the risk.


    All donations are individually acknowledged in writing including an update of funds received each week. Regular updates are also issued on Facebook and Twitter. Once the service has been implemented, information will continue to be shared on our website as well as in our bi-annual newsletter.

  • Budget

    Budget - Project Cost: £1,000,000

    Loading graph....
      Amount Heading Description
      £64,900 Set Up & Implementation Advertising, Recruitment, Project Management, Staff Costs, Training, Travel, Equipment, Medical Supp
      £935,100 Staff Costs Nurses, Co-ordinators, Health Care Worker

    Current Funding / Pledges

    Source Amount
    Secured from Hospice Reserves £250,000 Conditional
    Public Donation £295,000 Guaranteed
  • Background


    The Rowans Hospice At Home Service will support patients living in Portsmouth and south-east Hampshire. Three teams of nurses will be responsible for three geographical areas: Portsmouth, Gosport and Fareham, south-east Hampshire.


    Any person with an incurable illness who is at the end of their life and wishes to die at home will benefit from this service. Also their families and carers.

  • Why Us?

    Why Us?

    The Rowans Hospice was established in 1994 and original were raised by the community and we currently receive very little statutory funding. It is through our years of experience of caring for people at the end of their life that we know that some people would choose to die at home. This service is not currently available to everyone within our catchment area and therefore by joint networking we will be able to establish a seamless Hospice At Home Service for our community.

    Read more about the Charity running this project.


    Hospice Executive Group

    Consisting Chief Executive, Finance Director, Matron, Quality Manager, Fundraising Manager – responsible for vision, quality of service and finance.

    Hospice Board Of Trustees

    Consisting 12 people from multi professional backgrounds – fully committed to, and passionate about, all aspects of the Hospice and those we support

    Nursing Teams

    Three teams of experienced, Hospice trained, palliative care nurses

    Our Local Community

    The local community has supported the Hospice for some 26 years by consistently providing more than 75% of our annual income.