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Project information

Creating New Memories

We think older people suffering from memory loss, isolation & loneliness should have the same access to art as anyone.
Creating New Memories builds on our work with older people, aiming to offer the well-reported benefits that those living with loneliness gain from social and creative interaction

February 2019 - February 2020

Charity information: Newlyn Art Gallery & The Exchange

Newlyn Art Gallery & The Exchange logo
  • Need


    Over 9,000 people in Cornwall live with dementia and 1 in 3 over 75s experience loneliness and isolation. (Cox Report) There are few dementia-friendly spaces and opportunities for older people with memory loss & their carers to benefit from social and creative interaction in a friendly environment. We have placed artists in carehomes since2016 and agree with Age UK on the benefits art bring in prompting memories and wellbeing, and are well placed to move this work forward.


    We will create a dementia and age-friendly resource using the expertise of dementia care organisations and our own experience of supporting sufferers. We will provide creative interaction and appropriate facilities within the welcome of a public gallery.
    We aim to establish the regular social and creative sessions that older people are asking for in a safe and supportive environment.
    Funding through this campaign will ensure the activity becomes a sustainable part of our future work.

  • Aims

    Aim 1

    Create a Dementia-Friendly environment at both Newlyn Art Gallery and The Exchange.


    » We will train staff in working with visitors suffering from memory loss and dementia following Dementia Action Alliance guidelines
    » Build relationships, consider programming and provide appropriate facilities in line with Age-Friendly Standards issued by Arts Council England 2017

    What success will look like

    We receive Dementia-Friendly status from the Dementia Action Alliance

    Aim 2

    Initiate introductory ‘memory café’ type gallery building relationships with carehomes and groups


    » Build new relationships with carehomes, groups with sessions led by exceptional artists that we have supported to work with older people
    » Gallery staff trained to work with those suffering from memory loss will sensitively support these visits.

    What success will look like

    We have visits to or from at least of 3 out of the five carehomes and groups in the year Feb 2019 - Feb 2020

    Aim 3

    Lay the foundations for a regular and sustained relationship between the gallery and older people


    » Maintain communication and build on feedback from carehomes and groups, and their residents
    » Consider older people and inter-generational relationships in our programming.

    What success will look like

    We have at least two repeat visits from each of those three carehomes or groups in the year.

  • Impact


    The change we want is that the galleries are recognised both professionally and by the public as dementia-friendly spaces that are regularly used by people who suffer from memory loss, and their carers.
    We want to establish a permanent offer at the gallery, be it a regular 'memory cafe' or regular supported visits from carehomes and groups.
    We will have been successful if groups are sufficiently confident to make self-initiated visits after their fourth supported interaction with us.


    Groups don't feel confident to bring their residents into the gallery.
    We will discuss obstacles and identify solutions with them. This may mean taking the activity out to carehomes and groups temporarily or permanently.
    Guests find the galleries inaccessible or in other ways unwelcoming.
    We will consult carers and residents as part of achieving age-friendly status.
    We do not achieve the total budget target.
    We prioritise securing dementia-friendly status and initially work with fewer partners.


    We will agree desired short and long term outcomes, with carers, group leaders and staff, and report to Charity Champions using empirical, observational and anecdotal evidence against SMART objectives. We will communicate progress to pledgers and donors through our usual communication channels

  • Budget

    Budget - Project Cost: £7,000

    Loading graph....
      Amount Heading Description
      £1,500 dementia-friendly compliance staff training and gallery improvements
      £600 Intro sessions artist fees 3 x artist sessions at carehomes / groups
      £1,200 artist fees in gallery/offsite 6 x artist facililitated sessions
      £1,420 Cafe time Cafe staff time and loss of business
      £530 Gallery staff time 25hrs management and 15 marketing/evaluation
      £300 Refreshments 6 x sessions assuming 10 participants @£5
      £1,000 Transport Participant minibus hire
      £450 materials 9 sessions

    Current Funding / Pledges

    Source Amount
    Gallery overheads contributed to project £720 Guaranteed
  • Background


    The proposed gallery Tea, Cake & Art sessions will take place in Newlyn Art Gallery & The Exchange in Penzance and Newlyn, and carehomes or groups, with a catchment including 2 areas in the top 5% of the Indices of Multiple Deprivation in England. Older people represent a higher proportion of Cornwall's population than the national average at 24%. There is a net outward migration of young people and an inward migration of older retirees. 2% of the population suffer from memory loss.


    The initial beneficiaries will be older people living alone, in carehomes and attending memory cafe, etcs, and also, crucially, their carers who report the respite and wellbeing value to themselves of memory cafes. Our longterm outcome is that the galleries become established as age/dementia-friendly at least and as a regular Tea, Cake & Art session if possible, which will be a resource to the older population of Cornwall with memory loss issues, suffering from loneliness and isolation

  • Why Us?

    Why Us?

    We have worked with Arts for Health, Arts Well UK and Baring to send artists into carehomes through the Home Service project (2016-17) and learnt much about working with older people with dementia. For instance, creative interaction not connected with everyday healthcare was immensely fruitful in prompting wellbeing and whilst it at first appeared daunting to homes to bring residents into the gallery, the sense of wellbeing and social interaction was greatly valued by participants and carers.

    Read more about the Charity running this project.


    Cat Gibbard

    Exhibitions Curator (Learning) will be the project manager and will select the artists with the skill and sensitivity to deliver effective outcomes.

    Penzance Memory Cafe

    Leader Penzance Memory Cafe Consultant and potential partner

    Dementia Action Alliance Champion

    Member, Penwith Dementia Action Alliance Consultant and potential partner

    Megan Beck/ Sian Kennedy/Simon Jaques

    Operations Managers, Newlyn Art Gallery & The Exchange. Will supervise sessions within galleries, and ensure dementia-friendly standards maintained.

'The value is priceless - our residents have done things they never imagined they could do. It has built up their confidence and they've been made to feel valued and needed'

Care home survey respondant