MAMA Youth Project

MAMA Youth Project

Charity information

MAMA Youth Project

MAMA Youth Project actively promotes diversity within the television industry. It does this by offering free training to ethnic groups currently under represented in the industry. As a result, our trainees gain the skills they need to find meaningful employment. In particular, MAMA trains young, aspiring TV talent in the art of TV production. The programmes that result from the training programmes have the further objective of educating, informing and supporting young people from all backgrounds.

The objects for which the Company is formed shall be to advance the education of young people for the public benefit by:-

(a)providing training for young people from disadvantaged backgrounds (including, but not limited to, those from black and other ethnic minority backgrounds) [in the art of [television] [media] production and ancillary matters]; and

(b)producing shows [and other media productions] which are aimed at educating young people from disadvantaged backgrounds in [life skills and other practical issues that affect them]

MAMA will become a leading UK media charity – building a brand focused on young adults, supported by young adults and giving back to young adults.

Young people will be selected to participate in the programmes based upon:
Disadvantage or limited access to educational/employment opportunities
Aptitude for and interest in TV production
A clear willingness to further their personal development

To date 34% of young adults who have produced ‘’What’s Up’’ have had or are still in employment within the media industry.

Founded 2007