Charity information

WildAid

WildAid's mission is to end the illegal and unsustainable wildlife trade by reducing demand for wildlife through public awareness campaigns and providing comprehensive field protection.

Founded 1996

  • Mission statement

    WildAid's mission is to end the illegal and unsustainable wildlife trade by reducing demand for wildlife parts and products through public awareness campaigns and providing comprehensive field protection.

    The illegal wildlife trade is estimated to be worth over $10 billion (USD) per year and has drastically reduced many wildlife populations around the world. Just like the drug trade, law and enforcement efforts have not been able to resolve the problem. Every year, hundreds of millions of dollars are spent protecting animals in the wild, yet virtually nothing is spent on stemming the demand for wildlife parts and products. WildAid is the only organization focused on reducing the demand for these products, with the strong and simple message: when the buying stops, the killing can too.

    With an unrivaled portfolio of celebrity ambassadors and global network of media partners, we are able to deliver high-impact, culturally-sensitive multimedia campaigns, leveraging well over $200 million (USD) in pro-bono media support, and reaching one billion people every week.

  • Aims

    WildAid aims to:

    • WildAid’s communications programme aims to change attitudes and behaviour to massively reduce the consumption wildlife parts and products.
    • To support the implementation of Marine Protected Areas with an enforcement model that focuses on the law enforcement chain, which encompasses the activities of detection, interception and prosecution
    • To collaborate with individuals and local communities to achieve sustainable development with a view to protect forests, rivers and wildlife and reduce human dependency on the environment.
  • Overview

    Established: January 1996

    Registered Charity Number: 1126040

    Board members: 3

    Full time staff: 1

    Volunteers: 1

    Phone number: 0203 239 7317

    Address: Worldview Space 1 Pope Street London SE1 3PR

    View charity accounts on the Charity Commission website