Cool Earth Action

Cool Earth Action

Charity information

Cool Earth Action

Cool Earth works alongside indigenous villages to halt rainforest destruction.

Founded 2007

  • Mission statement

    Cool Earth strongly believes that local people are the best possible custodians of the rainforest and are the key to halting deforestation.

    That’s why we do things differently. We don’t create reserves or put up fences. We don’t buy land. Instead, we put indigenous people back in control of the world’s most endangered rainforest.

    These people have lived in the forest for countless generations. Their homes are now on the frontline of deforestation. As some of the world’s poorest and most vulnerable people, they have the most to lose from the forest’s destruction.

    Poverty is the driving force behind a community’s decision to clear their forest. Selling their trees is often the only option they have to pay for their families healthcare or education.

    By investing in sustainable livelihoods, schools and clinics, we give our partner villages the resources they need to keep their forest intact.

    At least 90% of each donation to Cool Earth goes directly to our projects - all of which are community-led and community-owned. This forest forms a protective shield making millions of acres of neighbouring forest inaccessible to loggers.

    This conservation model means we can put in place the simple steps that change the fate of at-risk rainforest and the lives of our indigenous partners. This ensures that protection of the environment goes hand in hand with better lives.

  • Aims

    Cool Earth Action aims to:

    • Protect at-risk rainforest through working alongside indigenous communities and ensure that their voice is heard in agreements that affect the future of rainforest.
    • Promote a greater understanding of the role that rainforest communities play in keeping forests intact, as well as protecting biodiversity, climate stability and millions of people’s livelihoods.
  • Overview

    Established: May 2007

    Registered Charity Number: 1117978

    Board members: 12

    Full time staff: 6

    Part time staff: 2

    Volunteers: 20

    Phone number: 01872 223 049

    Address: 66, Lemon Street, Truro, Cornwall, UK TR1 2PN

    View charity accounts on the Charity Commission website
  • Sharing Knowledge Between Rainforest Communities

    Rainforest is only safe when there is a village strong enough to protect it. We’ve worke... More